Amazon Sg Instagram

While working for the Archetype agency, I was tasked with working on the Amazon Singapore's accounts. My main task to fulfil for the client was to design/animate posts their official Instagram page. I had to understand the Amazon branding guidelines & meet deadlines consistently for each post.

Examples of my work

Here are a few posts which I had personally designed or animated based on the Amazon Brand guidelines. The following work has all been approved by a Senior Graphic Designer or the Creative Director at Archetype. I picked the most interesting examples from the four months of my service to Amazon SG.

Static Post Example

Part of the challenge was creating realistic shadows in Photoshop for the objects provided by the client.

I also had to be meticulous about the placement of the ambient particles in the background.

Sometimes the photos of the products provided by the client were of sub-par quality. So I had to source for better images online and cut them out manually on Photoshop.

Sometimes the client would want the ambient particles to be animated as well.

I would animate them on Adobe After Effects.

Some posts also required the need to create simple 2D illustrations from scratch to convey the message across to the audience.

There were a few posts that required more elaborate animations like carousels.

Or little jiggle animations to highlight a gift card.